Global Brand Campaign, Kia First Drive
Barcelona, Spain 2015
Task:
- 15 test drive vehicles
- 2 special modificated racing cars
- planning and realisation of vehicles and test routes
for the campaign video shoot - test drives and training rides for 13 international driving beginners
Implementation and services:
- > Test drive concept
-
- needs assessment, consulting and concept development
- concept development for driving safety training and rallye
- > Project management
-
- booking and management of the car handling team
- personal driving instructor for each participant
- booking of rallye world champion Manfred Stohl
- organisation and realisation of test drive sessions
- organisation of rallye taxi drives and driving safety trainings
- handling of the vehicle convoy drive for the aerial photo of the video shoot
- logistics of the complete car handling
- planning and organisation of racing equipment for participants
- project follow-up and documentation
- > Driving routes
-
- research of test routes for test drives and video shoot
- route scouting
- researching alternative routes
- customer’s acceptance process and on-site inspection of the routes
- programming navigation systems
- route manager to ensure a smooth video shoot
- > Vehicle transport
-
- vehicle takeover/handover to freight company
- electronic damage documentation
- > Car handling
-
- car wrapping
- key logistics
- refueling
- > Car detailing
-
- basic cleaning of the vehicle fleet
- daily cleaning
- > Racing cars
-
- organisation & modification for the video shoot
- logistics and tansport
- > Instructor & trainer
-
- Manfred Stohl, rallye world champion, as trainer of rallye taxi drives
- personal instructor as host & contact person for issues concerning vehicles and test routes
0